On March 29th, 2008 Crate and Barrel and Donorschoose.org received the Cause Marketing Forum’s Silver Halo Award, America’s highest honor for companies that “do well by doing good” through joint projects that are both profitable and promote social causes.
“The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up,” said David Hessekiel, president of Cause Marketing Forum, Inc. “It’s a competition in which we all win.”
Since 2006, Crate and Barrel and its customers have given over $700,000 to public school classrooms through the unique Giving Card program created by DonorsChoose.org. As a ‘thank-you’ to its customers, Crate and Barrel distributed over 128,000 DonorsChoose.org Giving Cards. Those Giving Cards were redeemed online to help over 400,000 students. “The positive responses from our customers have been tremendous, and we are excited to continue our partnership with DonorsChoose.org,” says Barbara Turf, Crate and Barrel CEO. Research following the campaign found that Crate and Barrel customers not only saw the company as more “community-minded” but spent more at Crate and Barrel following the DonorsChoose.org Giving Card Experience.
In addition to Crate and Barrel, the DonorsChoose.org Giving Card program has been used by Google to send to clients and by Yahoo! to send to employees. This program has been highlighted by the Wall Street Journal as a proven mechanism for companies to increase customer loyalty and purchase intent. For more information about the DonorsChoose.org Giving Card program email, Kari Hayden [email protected]
Below: Our EVP of Strategic Development, Brita Lombardi accepting the Award on behalf of DonorsChoose.org