Today, BURGER KING® launched its new BK CROWNTM/MC Program, a fully interactive mealtime experience for kids and families. As part of the program, the restaurant chain has chosen to give back to three important causes, supporting education and protecting the environment and wildlife, and want kids to chime in to tell them what matters most to them. We are thrilled to announce that DonorsChoose.org has been chosen as the representative charity for supporting education!
By visiting the program’s website, www.BKCrown.com, kids can help BK® determine how to give back to each charity by entering their BK CROWNTM/MC Code and choosing which charity they want Burger King Corp to support. We hope kids consider voting for DonorsChoose.org to help support 100 classroom projects, affecting more than 2,500 students. BURGER KING®, DonorsChoose.org and the other partner charities expect this program to have a positive impact on the community and kick-start the philanthropy efforts of kids across the country!